Jan 5 PRNewswireFirstCall NeuStar Inc

I mentioned last week "competitive greatness is being at your best when your best is needed." Aaron Rodgers is slowly showing he can be great.. NeuStar's Webmetrics Services Will Enhance Customer Satisfaction on LeadingSocial Networking Sites Geared Toward Urban AudiencesSTERLING, Va., Jan 5 /PRNewswire-FirstCall/ NeuStar, Inc. (NYSE: NSR)today announced that Interactive One, the digital division of Radio One(Nasdaq: ROIAK and ROIA), a radio broadcasting company primarily targetingAfrican-American and urban listeners, will utilize Webmetrics, a NeuStarservice, to provide performance monitoring for Interactive One's social mediaapplications and web sites including BlackPlanet , MiGente andAsianAvenue . Webmetrics' monitoring data and network alerts will play anessential role in assuring that Interactive One's 18 million members have apositive online experience, and that its multifaceted applications and sourcesof revenue are functioning at all times.(Logo: http:// )The success of Interactive One's social media networks depends on the onlineexperience of members and guests. Slow or poor performance, as well as websitedowntime, could damage the Interactive One brand and result in lost revenue.The Webmetrics application monitoring service provides actionable data andanalysis so potential problems can be identified and resolved long before theywould result in downtime.

In addition, Webmetrics' real-time alerts notifyInteractive One when issues occur, so problems can be diagnosed and remediedbefore customers or revenue are impacted.The Webmetrics monitoring service simulates, tracks, and reports on webtransactions such as customer logins and purchases. It verifies that anapplication is available and performing as expected. The Webmetrics RichInternet Application (RIA) monitoring platform was designed to give customerscomplete control over their transactions, while still capturing the "browserfidelity" of an authentic end-user experience. This approach allows Webmetricsto capture and track performance just as a real user interacting with awebsite might. It also gives customers the robustness and flexibility tomanage their own scripting or to have Webmetrics experts manage it for them."The online experience of our customers is very important to us," saidNicholas Tang, vice president of technical operations at Interactive One. "Weselected NeuStar based on the excellence of its product functionality andcommitment to customer service.

NeuStar's Webmetrics services provide us witha global monitoring infrastructure, comprehensive performance analysis, andconstant feedback on the performance of our network and sites.""We are pleased to add Interactive One to our growing list of socialnetworking customers," said Alex Berry, senior vice president of NeuStar'sInternet Infrastructure Services Group. "Monitoring of social mediaapplications is becoming more difficult as networks increase in complexity andas the number of stakeholders in the infrastructure chain increases. OurWebmetrics services have been built to expertly handle the dynamic andevolving challenges that customers like Interactive One face every day."About NeuStar and WebmetricsNeuStar (NYSE: NSR) is a provider of clearinghouse and directory services tothe global communications and Internet industry. Webmetrics is a NeuStarservice that provides industry-leading collaborative performance managementservices for complex web ecosystems.