From Court to Street, Converse Kicks it Double Time with Wade Signature Product in Two-Pack
North Andover, MASS (February 1, 2006) — To commemorate Miami HEAT Guard Dwyane Wade’s appearance in the 2006 NBA All-Star Game in Houston, Converse has created a limited edition two-pack with footwear inspired by one of the NBA’s most exciting players.
The Converse two-pack features his signature shoe, called WADE, in a red/white/blue All-Star colorway, which Wade will wear in the All-Star Game, and a special edition of the classic Converse Pro Leather in blue/gold. The shoes’ designs pay homage to Wade’s basketball accomplishments from his early playing days on the South Side of Chicago, to his current NBA home in Miami.
The Pack A look at the limited edition two-pack of shoes designed to commemorate Dwyane Wade’s appearance as a starter in the 2006 NBA All-Star Game. Each downright gorgeous pack contains both the Converse WADE and Pro Leather Ox wrapped in custom printed tissue paper celebrating Wade’s Chi-town roots. A small poster is also included in the deal, which will set you back a cool $175. (Note that both pairs of shoes are contained in one box — the photo above shows the box as it appears from both the front and back.)
“It was always a dream of mine to have a signature shoe, but to have two in one box is truly amazing. The one thing I love about my signature performance shoe is that it’s great on the court, but it also looks good with a pair of jeans,” said Wade.
The two-pack features the special edition low-cut Converse Pro Leather, first made famous by Julius “Dr. J” Erving. The shoe features a sockliner with a map of Dwyane Wade’s hometown of Chicago and its blue/gold color represents Wade’s breakout playing days at Marquette University, where he led his team to the Final Four. “WADE” is also stamped into the bottom of the shoe.
Celebrate Wade On-Court The special, limited edition red/white/blue colorway of the Converse WADE included in the two-pack. This is the colorway Dwyane Wade will wear in Houston for what’s certain to be the first of many All-Star Game starts.
The red/white/blue WADE is the latest colorway of the performance basketball signature shoe offered by Converse since its launch in November 2005. The WADE features a “.8” displayed on the inner heel to reflect two game-winning shots made in his first two seasons. His number “3” is shown on the shoelace eyelets and Wade’s name appears on the top and back of the shoe.
The shoes are packaged together in a two-pack box specially created for WADE. It not only features WADE’s likeness on both sides, but also includes a graphic of Chicago’s “L” train map, marking Wade’s accomplishments in place of stops on the train. Inside the box, Converse has included a small poster of Wade which says, “Greatness is not a destination. It is a journey.”
Celebrate Wade Off-Court The very special, limited edition colorway of the Converse Pro Leather included in the two-pack. Not only is the colorway unique (the combination of blue and gold is a reference to Wade’s breakout stint at Marquette University), the shoe’s toe and ankle collar feature a funky crocodile print, “WADE” is stamped into its translucent gold outsole and its sockliner sports a color map of Wade’s hometown of Chicago.
“The two-pack concept is unique in the shoe industry for signature product, but we feel Dwyane Wade’s NBA success garners a unique way to market him,” said Rick Wilson, Converse Global Sports Marketing Director. “Dwyane has built up a large fan base who want to be in his product, whether they’re on the court or in the mall. The two-pack allows them to continue supporting him at a very competitive price point.”
The limited edition Converse two-pack will retail for MSRP at $175 at Footlocker, Finish Line, Footaction, Champs, select independent retailers and online at www.converse.com.
Established in 1908, the Converse brand has built a reputation as “American’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Converse was the first basketball shoe to ever make contact with the court in 1917. Soon after, Converse gained iconic status with the creation of the Chuck Taylor All Star shoe, which went unmatched through five decades of professional basketball. For more information, visit us on the web at www.converse.com.