Music clearly influence the behaviour of customers

The fast food chain Subway welcomes new technologies and allows its customers to benefit from a large extent on the network in France through three services: free access to wifi, the Subway Radioshop and finally the Subway for Smartphone application.

Free WIFI access in more than 60 of the restaurants Subway restaurants are connected to the Internet in their vast majority and 193 Subway restaurants, more than two-thirds already offer free WIFI access to their clients. You can connect to the Internet and surf in enjoying your SUB in the cities of Nice, Rennes, Nantes, Brest, Bordeaux, Paris, Lille, Besançon, Angers, Lorient, Auxerre, Lyon, Grenoble, Dunkerque, Strasbourg or, like here on the photo, in Clermont-Ferrand. Subway restaurants offer a warm and inviting atmosphere inspired landscapes and materials in the region of Tuscany in Italy ready to relax or studious breaks. Franchisees of Clermont-Ferrand realizes with their terrace and access to the free Internet Wi-Fi network as their clients, including many students, popular especially. The web site of Subway France you navigate easily to the sheet of each restaurant and can see whether or not he has a Wi-Fi access.

Radioshop for Subway A young montpelliéraine Enterprise helped Subway France to implement a custom radio on a large part of its network. The service is called Radioshop and offers to each restaurant a musical playlist tailored and spots pubs Subway directly into their programming. The musical content is thus determined socio-professional categories and patterns of attendance at the restaurants. "Music clearly influence the behaviour of customers." Thus in the Subway restaurants between 12 h and 14 h, high traffic niche music participates in create a friendly and conducive to relaxation atmosphere. "" Unlike the FM radio broadcast loop 40 hits per day, RadioShop adorns the visit of the clients with a range of musical programming and puts forward the promotions, opening hours or any other information related to each Subway restaurant news "explains Stanislas Thiry, co-founder of Radioshop. This software has already been adopted by nearly 100 restaurants Subway France and should register for the program of the next openings in 2010. Subway franchisees may choose to install it or not in their restaurants.

A Subway application for Smartphones with the rise of the mobile, Subway currently considering the development of applications for Smartphones, to geo - locate quickly the restaurant closest to you, via the GPS embedded. An initiative that would appeal to many Subway consumers: these applications using the GPS position, localiseront the nearest Subway , communicate the access plan, its schedules, full contact information and proposed services. Of course, applications will also consult the promotional offers and news when sandwiches. "These applications should be available from the second half of 2010 on our website" says Thierry Rousset, DG Subway France: "aware that the majority of our customers are nomadic, we decided to create the content of information on all of our restaurants, (schedules, itineraries, etc.) to facilitate access to the network.".